These terms are often used together. SEO and SEM are often interchangeable. What’s the deal? What are the differences between them?
Search Engine Optimization
SEO is a term that refers to strategies and techniques used to increase the chances of a website being found in search engine results. This includes getting to the top of the list.
Search engines scan the Web and take notes about everything they see. The engine’s algorithms create a list of relevant results for users who type something into the search engine.
Search is the decisive factor in this situation. It is the dominant factor. A website’s only responsibility is to ensure its content is correct, sound, and good-looking. The search engine will also recommend it if necessary. There is a lot of competition in today’s online marketplace. It’s not enough to make it to the top. A website must stay at the top. If a website is found further down the list, it might not be visible. It is like being buried on page 3 or higher.
SEO is a way for a website to make itself more attractive to search engines so that they can find it in their results. These techniques consist:
To ensure that the code conforms to Web standards, and is easily search engine-indexed by search engines, there are internal tweaks.
Search spiders can only read and catalog internal metadata
Search engines will associate the keywords with the website if they are used in the correct places.
Sitemaps or the complete “roadmap” of a site can be submitted directly to search engines to save them from having to work as hard to “discover” your site.
Reputable backlinks are links that point to your site from other sites. Search engines consider these marks of distinction, and they can be used to increase search result placement.
You can attract more traffic to your site by creating new and interesting content, which will increase its visibility in search results.
SEO is a process that aims to attract organic search traffic. These methods are used to convince search engines to rank your site higher and/or bring you more traffic. This happens naturally through subtle, dynamic self-tweaks as well as self-promotion. This contrasts sharply with…
Search Engine Marketing
SEM can be described as a broad term that covers all efforts to attract search engines’ attention and achieve higher search rankings. SEO is an important part of a larger SEM campaign. SEO is similar to optimization. It involves using keywords and link popularity in order to increase website exposure.
SEM is a different strategy from SEO. SEO focuses more on getting search engine attention and hits through organic means. SEM, however, includes paid direct inclusion in query result results. This option allows quality results to remain at the top of search engines (for most cases useful results or spam would not wish to pay) and also to generate revenue. Paid results are often placed near the top of search results pages. They’re often paired with key words or phrases so they will appear when those words/phrases can be searched.
The opportunity to appear with these keywords may be very expensive. Search engine companies such as Google can make a lot of money from the keyword market. Keyword access can be highly competitive. The prices for the most common and well-known key phrases and terms can be so high that large companies may not be able to afford a long campaign.
Sometimes, paid links may be in conflict with good SEO. SEO is organic and usually non-paid. It is possible for a website’s optimization efforts to exceed expectations to dominate a search engine results page. However, paid links for the same website may also appear next to normal listings. This is an example of a company wasting money. In large enterprise campaigns, this could amount to large sums of cash.
SEO and paid SEM must be balanced to ensure that they do not overpower each other.
Social Media Marketing
Although SMM doesn’t involve search engines it plays a crucial role in website exposure and online marketing. While dealing with search engines can be complex and require constant adjustments of subtle factors (SEO), or expensive premiums (SEM), social media can be relatively inexpensive and offer the promise of extremely lucrative growth if done correctly.
Companies have taken to the social Web to leverage the “online word-of-mouth” to promote their brand. They have seen the impact and reach of viral content. It includes having a corporate presence online:
social networks such as Facebook or Twitter
streaming video services, like YouTube
Location check-ins, like Foursquare
Image sharing via Instagram and Pinterest
Social media makes it possible for information to spread rapidly, which allows company advertising efforts to reach similar audiences quickly. Social networks and components of social websites (like comment systems), can be used by companies to build a deeper relationship with their users. This will increase customer loyalty and brand awareness.
SMM is not to be confused with social media SEO (SMO). SEO uses specific techniques, methods and key terms in order to increase web traffic and awareness. SMO is a social media-based SEO.
SMO is a positive social feedback mechanism that can impact website search rankings. This includes likes, shares, +1’s and other positive social feedback. These marks can be considered quality indicators for websites, increasing their search rankings and thus affecting its SEO.
Search vs. Social
Online advertising and marketing have always been focused on search engines. Social media has attracted more attention since the advent of search engines.
People used search engines to find information and content before. People spend a lot of time on social media to connect and engage with one another and to search for content sources.
Social marketing has the appeal of being more grassroots than search engines, which is why it’s so appealing. Social media advertising is considered by many companies to be much more direct than traditional search engine advertising. Websites can appeal directly to users, rather than dressing up to appear attractive to search engines in order to get in front a viewers’ faces.
While social marketing isn’t as expensive as dedicated SEM campaigns for the same amount of money, it does require coordination and a lot of time. A social media campaign that backfires can have a direct impact on the company’s online presence and brand. However, botched search engine marketing campaigns do not offend constituents but the engines.
Social marketing will social media make search engine optimization obsolete? But not completely. It is still an enormous and growing place. Social media can be a great way to find content that is relevant to your interests and knowledge. But this hyper-personalization isn’t as adept at serving fresh avenues of new subjects. Search engines are the best way to research previously unexplored topics, and not through scanning Facebook Timelines and Twitter Feeds.